Full program description
The Intro to Marketing course is designed to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide experience in evaluating and developing marketing materials. Students will experience marketing enterprises through an emersion in popular entertainment such as, movies, music, and video games. Students will evaluate sectors of marketing, identify target audiences and develop marketing campaigns for a variety of industries. This introductory course serves as a foundation into a marketing pathway while exploring in-depth career practices that connect students to industry.
This listing includes the prerequisite orientation course: Passport to Canvas